1. Introduction

Welcome to Northern Drive Car Rental ("we," "our," or "us"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or rent vehicles from our Vancouver location. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access our services.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you provide directly to us, including but not limited to:

• Full name and contact information (email address, phone number, mailing address)
• Driver's license information and identification documents
• Credit card and payment information
• Date of birth and age verification
• Rental preferences and history
• Emergency contact information

2.2 Automatically Collected Information

When you visit our website or use our services, we automatically collect certain information:

• IP address and device identifiers
• Browser type and version
• Operating system information
• Website usage data and analytics
• Location data (with your permission)
• Cookies and tracking technologies

3. How We Use Your Information

We use the information we collect for various purposes, including:

• Processing vehicle rental reservations and transactions
• Verifying your identity and eligibility to rent vehicles
• Providing customer support and responding to inquiries
• Improving our services and website functionality
• Sending important updates about your reservations
• Marketing communications (with your consent)
• Compliance with legal obligations and safety requirements
• Fraud prevention and security monitoring

4. Information Sharing and Disclosure

4.1 Third-Party Service Providers

We may share your information with trusted third-party service providers who assist us in operating our business, including:

• Payment processors and financial institutions
• Insurance companies and claims processors
• Vehicle maintenance and roadside assistance providers
• Technology service providers and data analytics companies
• Marketing and advertising partners

4.2 Legal Requirements

We may disclose your information when required by law or in response to:

• Court orders, subpoenas, or legal process
• Government investigations or regulatory requests
• Law enforcement inquiries
• Emergency situations involving safety or security

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of sensitive data in transit and at rest
• Secure servers and firewalls
• Regular security assessments and updates
• Employee training on data protection practices
• Access controls and authentication procedures

However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Your Rights and Choices

6.1 Access and Correction

You have the right to access, update, or correct your personal information. You may:

• Review and update your account information
• Request copies of your personal data
• Correct inaccurate or incomplete information
• Request deletion of your account and data

6.2 Marketing Communications

You may opt out of receiving marketing communications from us at any time by:

• Clicking the unsubscribe link in our emails
• Contacting us directly at [email protected]
• Updating your communication preferences in your account

6.3 Cookies and Tracking

You can control cookie settings through your browser preferences. Note that disabling certain cookies may affect website functionality.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required or permitted by law. Factors affecting retention periods include:

• Legal and regulatory requirements
• Insurance and liability considerations
• Business operational needs
• Dispute resolution and legal proceedings

8. International Data Transfers

Your information may be transferred to and processed in countries other than Canada. When we transfer your information internationally, we ensure appropriate safeguards are in place to protect your data in accordance with applicable privacy laws.

9. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information promptly.

10. Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices or applicable laws. When we make material changes, we will notify you by:

• Posting the updated policy on our website
• Sending email notifications to registered users
• Displaying prominent notices on our website

Your continued use of our services after such modifications constitutes acceptance of the updated privacy policy.

11. Contact Information

If you have questions, concerns, or requests regarding this privacy policy or our data practices, please contact us:

12. Governing Law

This privacy policy is governed by the laws of British Columbia, Canada, and the federal laws of Canada applicable therein. Any disputes arising from this policy will be subject to the exclusive jurisdiction of the courts of British Columbia.